Houston Morgan is the Marketing and Business Development Workstream Leader at ShapeShift, a decentralized, non-custodial cryptocurrency trading platform. His mission is to make cross-chain trading seamless, abstract complexity, and empower users to interact effortlessly with Bitcoin, Ethereum, and beyond while maintaining self-custody. He started his crypto journey in 2015 mining Bitcoin and has since built a career at the intersection of growth marketing, business development, and DeFi adoption. With a background in SEO, user acquisition, and strategic partnerships, Houston has led initiatives that drive millions in trade volume and strengthen ShapeShift’s position in the multichain ecosystem. His work continues to bridge the gap between technical innovation and user-friendly experiences in crypto.