The Litecoin Foundation announced yesterday that it is to be the official partner of the upcoming UFC 232 bout. This fight will see former UFC light heavyweight Champion, Jon Jones face off against challenger, Alexander Gustafsson this Saturday, December 29 at the Forum in Inglewood, California.
The goal is more brand awareness and also potential for future partnerships. — Charlie Lee
Litecoin will be the first cryptocurrency to be featured at the UFC and will be placed prominently on the inner ring of the famous octagonal floor where it will be viewed by millions tuning in from all over the world.
“Having the Litecoin logo displayed on the Octagon’s canvas gives LTC global awareness that can spark interest and drive engagement with people from all walks of life who may have never heard of Litecoin or cryptocurrency before.”
The foundation looks forward to a fruitful and mutually beneficial partnership going forward with the UFC, an organisation that has grown into a powerhouse since its inception 25 years ago. This growth is in part due to a passionate grassroots fan base, something the foundation draws parallels between with cryptocurrency.
The upcoming fight is Pay-per-view and highly anticiapted so if you want to check it out you can buy a ticket here